A century of taste. Zero influencers. When iconic Belgian mustard brand Bister turned 100, we skipped the trendy TikTok crowd and hired ambassadors with actual life experience. Enter Thérèse (100), Maguy (100), and Paul (103). We stripped away the advertising fluff and put them where they belong: at the kitchen table with their favorite jar of mustard. No scripts, no filters. Just an authentic celebration of 100 years of fine Belgian craftsmanship. Because who better to judge a century of taste than the ones who were actually there for it?